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<br>By Allison Lampert<br> |
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<br>LAS VEGAS, Oct 22 (Reuters) - At the world's most significant market show in Las Vegas high-end jets are luring purchasers with their streamlined shapes, luxurious cabins - and progressively, their usage of alternative fuels.<br> |
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<br>Fuel manufacturers and jetmakers are eager to showcase novel forms of aviation fuel deemed less harmful to the environment, from utilized cooking oil to the noticeably less glamorous meat waste.<br> |
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<br>Business jet operators, like airlines, have acquiesced environmental [pressure](https://www.zoominfo.com/c/mission-newenergy/346542889) on [air travel](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) and devoted to halving carbon emissions by 2050 compared with 2005.<br> |
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<br>Their hope is that [adopting eco-friendly](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) fuel to curb emissions might make business jets more appealing to environmentally conscious buyers - especially corporations dealing with concerns over sustainability from investors or [green project](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) groups.<br> |
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<br>The schedule of less polluting personal jets could also spare the rich and well-known the unfavorable publicity experienced by Britain's Prince Harry and his partner Meghan over a current personal jet trip to southern France.<br> |
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<br>Five [Gulfstream jets](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) on [display](https://www.google.com/search?kgmid=/m/0cqd_rb) in Las Vegas are utilizing California-produced fuel from inedible beef tallow.<br> |
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<br>The latest waste-based fuels consist of "fats, grease and oils that are byproducts of the food market," stated Bryan Sherbacow, chief industrial officer of Boston-based [biofuel producer](https://www.bloomberg.com/profile/company/MNELF:US) World Energy, which [produces fuel](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) from [meat waste](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) utilized by .<br> |
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<br>"All of our product is inedible."<br> |
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<br>A few of the other 79 airplane on screen are anticipated to be powered by 150,000 gallons of other sustainable fuel mixes expected to be pumped at the program.<br> |
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<br>FLIGHT SHAMING<br> |
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<br>Private jets represent less than 0.1% of total yearly carbon emissions worldwide, however can produce, on average, as much as 20 times more carbon emissions per passenger mile than jetliners, according to the London-based private charter firm Victor.<br> |
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<br>Prince Harry has protected his periodic use of private jets to ensure his household's security, and has actually stated that on the [uncommon celebrations](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) he does not fly commercially he offsets his emissions.<br> |
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<br>But planemakers say occurrences such as the furore over his itinerary have actually included fresh [challenges](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) for a market currently making every effort to [justify](https://www.google.com/search?kgmid=/m/0cqd_rb) its contribution to cutting business expenses.<br> |
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<br>"Incidents of flight shaming involving the use of personal jets are unfortunate when you think about that our market has provided fuel effectiveness improvements of 40% over the past 40 years," said Bombardier Aviation President David Coleal.<br> |
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<br>Bombardier believes increased sustainable fuel use will assist the [industry](https://stocktwits.com/symbol/MNEL) make inroads with corporations and rich buyers. According to market data, billionaires only have a 19% service jet ownership rate.<br> |
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<br>But even an image remodeling - with jets sporting sticker labels like "this aircraft flies on renewable fuels" and organisers adding [alternative](https://www.pinterest.com.au/missionnewenergy/) fuel pumps for going to aircrafts - is not likely to please all critics at the Oct 22-24 high-end jet occasion.<br> |
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<br>Environmentalists and some experts remain doubtful that biojetfuels, generally combined 50-50 with kerosene, will make a [considerable influence](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) on public understandings about high-end travel.<br> |
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<br>"No amount of [jatropha curcas](https://forest500.org/rankings/companies/mission-newenergy-limited) or Brazil-nut fuel can make business jets look eco-friendly," stated aviation analyst [Richard Aboulafia](https://forest500.org/rankings/companies/mission-newenergy-limited).<br> |
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<br>Demand from business jet operators for eco-friendly fuels now far goes beyond supply and their interest could drive future production, Sherbacow stated.<br> |
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<br>World Energy, which produces 40 million gallons of [biofuel](https://stocktwits.com/symbol/MNEL) at its [California](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) plant, could broaden production as much as 150 million gallons by 2022.<br> |
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<br>Corporate charter companies and experts are likewise seeing more interest from [consumers](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) who want to purchase carbon [credits](https://www.zoominfo.com/c/mission-newenergy/346542889) to offset emissions from their flights.<br> |
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<br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions contributed in a business jet utilization research study his business just recently finished for a Fortune 500 company.<br> |
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<br>"At the end of the day, I think that rate, cost per hour, variety, speed and efficiency, that's still the (sales) driver. But I think people are becoming more familiar with the sustainability of operations and how it impacts the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)<br> |
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